Media + Crises

Prominent industry leaders regard Three Plus as Queensland’s most experienced and well connected media and issues manager.

Our consultants are alumni of traditional media powerhouses – News Corp, ABC (Australian Broadcasting Corporation), Sydney Morning Herald, Network Ten and Seven Queensland. We maintain strong relationships with key journalists as manager of the Queensland Media Club.

We understand what makes news and how to pitch it. We also understand how to respond to media in a crisis. When that moment comes, our advice is always well-considered, timely and authoritative.

Corporate and personal reputations can be damaged by a crisis and leaders are judged by how effectively they respond. A few rules are:

• Now is the time to ‘live’ your corporate values
• Communicate with all your stakeholders regularly and directly – not just through the media
• Consider whether Government stakeholders need to be engaged.

Risk management also means being prepared. Good governance demands that an issues and crisis communication plan is developed, tested and updated regularly to ensure an organisation’s leaders understand their roles and responsibilities in responding to an event.