Village Roadshow Theme Parks operate high profile businesses (including Movie World and Sea World) and pride themselves on careful management of operational risks.
Three Plus has been a valued partner providing a range of services for more than a decade. These include:
- The development and regular testing of an issues communication plan
- Media training for key executives
- Media management in response to the 2022 helicopter crash at Sea World
- Dealing with media scrutiny of theme park safety in the wake of the Dreamworld ride deaths
- Responding to animal activists protesting against the keeping of dolphins
- Providing the communications response to actor Tom Hanks contracting Covid while working on a Movie World set.
Achievements
- A proactive media approach led to positive prime time news coverage and influenced subsequent in other Queensland media.
- Regular staff training in the use of the crisis communications plan saw it used effectively is response to the Sea world helicopter crash.
- Three Plus has been a long-standing trusted advisor to the business.
Process
Three Plus has consistently encouraged VRTP to be energetic and articulate in responding to issues regarding ride safety protocols. To counter sensationalist reporting on ride safety, Three Plus encouraged Channel Nine news to visit the park and prepare an extended report on safety protocols.
Prime time news anchor Andrew Lofthouse’s overwhelmingly positive report was heavily promoted on Nine and featured prominently in the Monday night bulletin.
In the immediate aftermath of the Sea World helicopter crash on 2 January 2022, Three Plus cut short a holiday to respond quickly to the crisis. We established a crisis response team and used the prepared crisis communications plan to effectively manage the response.
“Protecting corporate reputation is a roller coaster ride. Working with Three Plus has helped Village Roadshow Theme Parks manage issues and build our reputation.”
Bikash Randhawa
Chief Operating Officer, Village Roadshow