The Queensland Renewable Energy Council (QREC) is a new not-for-profit industry body representing large-scale renewable energy developers, investors and supporters in Queensland. The body represents wind, solar, hydro and hydrogen projects as well as Government-owned corporations, transmission and energy storage providers. QREC needed to enter the market with impact and commissioned Three Plus to guide the organisation’s brand development, strategic communications and events program.
Achievements
- Early events were well-attended with diverse industry members and notable parliamentarians attending.
- Strong support for QREC among industry, government and other key stakeholders.
- Recognition of the organisation as a strong advocate for industry participants.
- Operational sustainability supported by establishment of large membership base.
- Increased capability in all ongoing communication and advocacy activities.
A wind farm site tour built stakeholder understanding
Process
- Developed a strategic communications plan, including stakeholder mapping and a risk and issues assessment.
- Established QREC’s brand, developing a strong narrative and suite of collateral.
- Developed a consistent suite of brand profiles (website, YouTube, LinkedIn) to support QREC’s advocacy.
- Designed and delivered a series of events with members, parliamentarians and other key influencers to build a coalition of support.
- Advised on industry media and issue management to seize opportunities and address challenges.
QREC CEO Katie-Anne Mulder (right)
“Three Plus’s support has been instrumental in establishing QREC as a leader of the renewable energy industry in Queensland in just over a year. With their advice, we’ve brought key stakeholders together and have made a great start in building a social licence for an industry that’s critical in meeting Queensland’s need for clean energy.”
Katie-Anne Mulder
Chief Executive Officer, Queensland Renewable Energy Council