Three Plus delivered stakeholder engagement and communications support to the Queensland Government’s Department of Tourism, Innovation and Industry Development’s Minjerribah Futures project which guided Minjerribah’s (North Stradbroke Island) transition from sand mining.
Three Plus worked with the Department’s internal team to develop a communications strategy and delivered media relations, billboard advertising and business networking events. We created a series of video testimonials that underpinned a social media strategy, with a specific focus on tourism investment.
Establishing a communications framework
Through our work on this project Three Plus won the confidence of the Quandamooka Yoolooburrabee Aboriginal Corporation and went on to provide ongoing marketing and communications support to that organisation, with a focus on improving the skills of its internal team.
Demonstrated outcomes
- Strong social media outcomes:
- 221,184 unique people reached
- 727,386 total impressions with a frequency of 3.29
- 141,345 total video views
- 1,086 link clicks through to the website
- iPhone Facebook & iPhone Instagram feed was the top performing placement
- $0.02 average cost to get someone to watch the video
- Extraordinary traditional media outcomes focussed on the changes occurring on the island.
- Three Plus secured national television coverage, with a 30-minute feature nationally on the Ten Network’s Totally Wild and a six‑page feature in The Courier-Mail’s Q Magazine.
