Concordia Lutheran College, a leading private K-12 College in Toowoomba, needed to inform broad stakeholder groups about their development plans, intended to support the College’s growth. Plans included transitioning from three to one integrated campus, involving the closure of one campus and renovations to the other two. Three Plus worked with the leadership team to develop and implement a multi-layered communication strategy. A careful approach ensured information was delivered at coordinated times with opportunities to provide feedback.

Achievements
  • Tailored collateral that communicated clearly with specific audiences.
  • Coordinated the smooth delivery of a GO LIVE day and week that announced plans to multiple stakeholder groups.
  • An in-person media briefing resulted in positive reporting from local outlets including The Chronicle and 7 News.
  • A focus group with parents from the closing campus helped build support for the College’s vision.

Artist’s impression of campus upgrades.

Process
  • Facilitated a strategic workshop to map internal/external stakeholders, develop a clear narrative and key messages.
  • Developed an agreed engagement strategy to guide a program of activities.
  • Guided the leadership team to share aligned information at appropriate times across a GO LIVE week, including staff briefings at each campus prior to a GO LIVE day (public announcement).
  • GO LIVE day included: Campus Directors addressed students; distributed EDM to College families; updated website with ‘Parent Brochure’ and ‘Video Message’; distributed printed newsletter to neighbours of closing campus; briefed media and issued release; invited influencer parents from closing campus to a focus group.
  • Coordinated multiple community information sessions and a focus group.

Artist’s impression of updated campus meeting space.

“Three Plus was invaluable in guiding the communications around our College’s master plan and has been pivotal in building community support. Our enrolments continue to grow along with the community support of the master plan due to the well developed and managed communications around the projects.”

Anton Prinsloo
Head of College