Aware that the Saturday afternoon launch of a training facility at Eight Mile Plains was unlikely to attract the crowd and media coverage that would interest the Premier, Three Plus looked for a reason, a call to action.
Who would bring the stakeholders? A brainstorm landed us on a legend of Australian motor racing, a man who built his own racing cars in the 1950s and 1960s and drove to a world championship.
We found no other physical location named in honour of Sir Jack Brabham, so we proposed that the MTAQ ask for his consent to the building being named after him.
The idea was strong because the connection was appropriate. The new facility represented the changing image of the automotive industry as a highly technical, sophisticated sector and Sir Jack represented engineering innovation and excellence.
On the strength of the proposition, Three Plus was appointed to organise and manage the event.