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2010 - The year of...

The year of 2009 presented challenges for many people and organisations. For many companies it was a “back to basics” year with a concentration on staying lean, nimble and in a market sensitive posture.

As business leaders, what we make of both change and challenge is up to us. If you consider the humble SWOT (strengths, weaknesses, opportunities, threats) analysis, its value lies in taking a 360 degree view of our business environment and proactively working to enhance our strengths, maximise our opportunities, address our weaknesses and disable our threats. However, it often takes more than a matrix and a few academic exercises to get inspiration flowing when you are feeling a little battle weary. Successful strategy comes down to implementation.

So we decided to start 2010 with you by taking a look at some of the events set for 2010 – from politics, business and technology to sports, entertainment and culture. It’s an eclectic, and by no means exhaustive, list. These events may give you a creative idea for an internal communications campaign, sponsorship activities or a media opportunity.

From the team at Three Plus, we hope 2010 is a year of rebuilding, refreshing and re-energising.

JANUARY

4 Jan - Burj Khalifa, tallest man-made structure, officially opens (Dubai)
27 Jan - Apple launches iPad

FEBRUARY

5-13 Feb - The James Morrison Orchestra Tour
11 Feb-8 Mar - ACDC Australian Tour
12-28 Feb - Winter Olympics (Vancouver)
13 Feb - Victoria State By-election

MARCH

4 Mar - “Alice in Wonderland” released
20 Mar - Tasmania State Election (proposed)
20 Mar - South Australia General State Election
24 Mar–18 Apr - Melbourne International Comedy Festival

APRIL

10-18 Apr - National Youth Week
15 Apr-Oct - FAME The Musical (Australian Tour)
19-21 Apr - DrupalCon Conference, open source and the internet (San Francisco)
Tasmanian Government set to start building its part of the National Broadband Network (rumoured)

MAY

1 May–31 Oct - World Expo (Shanghai)
5-7 May - Engineering Leadership Conference (Brisbane)
13 May - “Robin Hood” released
13–16 May - The Monaco Grand Prix
14 May - Final mission of Space Shuttle Atlantis scheduled to launch
26 May - State of Origin, Game 1 (Sydney)
31 May - Cooper’s Hill Cheese Rolling (Gloucestershire)
May-Sep - 41st Passion Play, held every 10 years (Oberammergau)

JUNE

11 Jun–11 Jul - FIFA World Cup (South Africa)
16 Jun - State of Origin, Game 2 (Brisbane)
21 Jun–4 Jul - Wimbledon
24-25 Jun - UN Global Compact Leaders Summit (New York)
25–27 Jun - G8 & G20 Summits (Ontario)
30 Jun - “The Twilight Saga: Eclipse” released
Jessica Watson arrives home

JULY

3 Jul - One Day International Cricket, England V Australia
3–25 Jul - Tour de France
7 Jul - State of Origin, Game 3 (Sydney)
11 Jul - Total solar eclipse
29 Jul - Final mission of Space Shuttle Endeavour scheduled to launch

AUGUST

14–26 Aug - Inaugural Summer Youth Olympic Games (Singapore)
15–19 Aug - 65th Annual International Movie Convention (Gold Coast)

SEPTEMBER

1-5 Sep - Brisbane Writers Festival
16 Sep - Final mission of Space Shuttle Discovery scheduled to launch
18 Sep–3 Oct - Oktoberfest
Mid September - Homeless World Cup

OCTOBER

8-23 Oct - Melbourne International Arts Festival

NOVEMBER

2 Nov - Melbourne Cup
6–14 Nov - Pan Pacific Masters Games (Gold Coast)
19 Nov - “Harry Potter and the Deathly Hallows” released
25 Nov 2010–7 Jan 2011 - The Ashes
27 Nov - Victoria State Election
29 Nov–10 Dec - United Nations Climate Change Conference (Mexico)

DECEMBER

21 Dec - Total lunar eclipse
Microsoft to launch Project Natal

DATES TO LOOK OUT FOR

Australian Federal Election
UK General Election
SBS to launch new arts and entertainment channel on Foxtel and Austar – first half of 2010
GM to release a production model of the Chevrolet Volt electric car

For more local events please visit websites such as Queensland Events and ourbrisbane.com.

If we have missed a landmark global or national 2010 event please email us at insights@threeplus.com.au.

Please note these dates are correct as of 20 January 2010. Please consult individual organisations for updates.



 
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